Before design starts
Define the main reason the website exists. Do you need phone enquiries, bookings, quote requests or online sales? Prioritise the action that matters most to your business.
Gather your logo, brand colours, product or service details, contact information, business opening hours where relevant and any real images you have permission to publish. Write a short description of who you help and the problem you solve.
Pages and content
Most business websites need a clear homepage, service information, a contact method and essential trust details. Create separate service pages where people genuinely need different information rather than repeating the same paragraph on many URLs.
For each page, write a helpful headline, an explanation of the offer, supporting proof you are allowed to publish and a clear call to action. Add policies when your business and data processing require them.
Mobile and technical review
Check every main page on a phone and laptop. Menus should be usable by touch and keyboard, text should be readable without zooming and interactive buttons should have obvious labels.
Test the contact form with a real message. Confirm that it reaches the correct mailbox and that the user receives an honest success or error notice. Do not assume mail delivery just because a page shows a confirmation message.
Review image sizes, broken links, page titles, meta descriptions, canonical URLs, redirects and sitemap entries. Make sure search engines are not accidentally blocked from the site.
After publishing
Submit the sitemap to Google Search Console, monitor coverage and review the actual pages Google discovers. If analytics is enabled, verify that enquiry events record properly and that the privacy information reflects the tools used.
Schedule occasional checks for broken links, outdated information, hosting renewals and contact-form delivery. See our SEO basics guide for the next steps.